google ad budgets & targeting
To begin, you must set a budget for your marketing campaign. For example, you might decide to spend $20 every day on average.
After that, you should add keywords to your ad campaign. If you’re a barber, for example, “mens beard trims” could be a keyword. You can choose whether to use specific keyword matches or broad keyword matches. Google will show your ad for other searches that it feels are relevant to your business if you use broad keywords. When using broad keyword matching, keep an eye on your results and create a negative keyword list. This allows you to block advertisements from appearing on searches that you believe are not relevant to your business.
You can specify a geographic radius after you’ve set your keywords. This allows a local company, such as a landscaper, to only show ads in markets that are within their service region.
When your ad is clicked, you will be charged a different amount. PPC, or Pay Per Click, advertising is something you may have heard of. The higher the cost per click, the more popular the keyword. You can also specify a maximum cost per click if you want additional control over your advertising budget.
We can manage your Anderson SC Google Ad account.