When it comes to websites many people think it’s like buying a poster or sign to advertise their business but thats a bad way of thinking. A website is more like buying a TV. It should be full of popular programming and always have access to current news.
Imagine a retail store that had the same display in the storefront window for two years? What would you think?
Website Visitor Retention
If your website hasn’t change why would anyone come back? Would you go back to your favorite clothing stores website if they still had fashions on the home page from two years ago?
Does your website provide your clients with what they need? Do they consistently email you and ask similar questions. You may need to add more content to your site or develop a Frequently Asked Questions page.
Impress New Clients
Show your potential new clients that you are on top of things. Make sure your website is up-to-date with all your latest products or services.
If your business uses forms be sure to include online forms to make it easier for customers. Having to download, print and scan a form to email back to you is so 10 years ago. Make things easy for people.
Does your website have a blog? A blog is a great way to keep news and discussions active with your customer base. It can also help boost your search engine rankings.
If your website is old, chances are it does not display in a mobile friendly format on smartphones. Today over half of website traffic is with smartphones and tablets.
Study Your Competition
If you think your website is fine as it is you should compare it with your competitors. Do they have more up-to-date content than you do? Do they have new products and services listed? Does your website feature your latest products and services?
So you have a booming Facebook page. This is great and it works very well to promote your website as well. It’s important to remember that not everyone uses Facebook so they are going to use a search engine to find you. If they stumble on your outdated website then chances are they are going to hit the back button and check out your competitor.
Have social media Like and Share buttons on your website. This allows your visitors to share popular content with Facebook, Twitter, etc. It also creates free advertising for you.
Old websites are much more vulnerable to hackers and security breaches. This is like using a computer that is old with outdated security software. By keeping up to date you can reduce downtown and provide your customers with a more secure browsing experience.