It is desirable to be ranked through organic means. These are Google’s free search results, which you can find below the paid ads.
Some businesses want to be at the top of as many pages as possible before waiting for local SEO to take effect. Using Google Ads will allow you to accomplish this goal.
You should still make sure that your website is optimized for good search engine optimization (SEO), even if you take this approach.
If you own a landscaping company in Clemson, South Carolina, for instance, you will want to achieve a high ranking for the search term “Clemson, South Carolina Landscaping Company.”