google ad budgets & targeting
To kick things off, set a budget for your marketing campaign—let’s say $20 a day. Then, add relevant keywords to your ad. For instance, if you run a barbershop, consider using a keyword like “men’s beard trims.” You can opt for broad or specific keyword matches; broad matches allow Google to display your ad for related searches. Just keep an eye on its performance and create a list of negative keywords to filter out irrelevant queries.
Once your keywords are sorted, define a geographic radius to target potential customers in your service area—this is particularly beneficial for local businesses like landscapers. With Pay-Per-Click (PPC) advertising, you’ll incur charges each time someone clicks on your ad. The costs can vary depending on the popularity of your keywords, but you can always set a maximum cost per click to keep your budget in check.

We can manage your Anderson SC Google Ad account.