Lots of businesses hesitate when it comes to spending money on Google Ads (also know as Google Adwords). This will often cover all of the money you spent towards advertising. If you narrow your target audience, you can grow your business while increasing traffic to your website.
Advertising gives you almost instant results on both social media and search engines. Organic SEO takes longer to see results.
Upstate SC Web Design specializes in online marketing needs for Greenville SC. We are willing to work with clients across the USA and can save you money compared to the typical Google Ads Marketing Agency.
First, you determine a budget for your advertising campaign. For example, you may choose to spend an average of $20 per day.
Next, your ad campaign should add keywords. For example, if you are a dentist, a possible keyword could be “root canal”. You can set your own exact keyword matches or you can turn on broad keyword matches. Broad keywords allow Google to display your ad for other searches that it thinks will be relevant for your business. When you use broad keyword matching, you should monitor your searches and build a negative keyword list. This lets you stop ads from showing up on searches you think are not good for your business.
After you have your keywords set, you can specify a geographic radius. This will allow a localized business, such as a landscaper, to only display ads in a market that is in their service area.
You will be charged different amounts when your ad is clicked. You may have heard of PPC, or Pay Per Click advertising. The more popular the keyword, the more it will cost per click. If you want to have more control over your advertising budget, you can also set a maximum cost per click.
We can manage your Greenville Google PPC Ad Campaign
We feel like Google Ads are a great fit for many different types of businesses. Decades ago, people used the yellow pages to find different products and services. Google is a modern way of finding a business that you need. Google Ads also show up almost instantly. Search Engine Optimization is not an overnight process.
Here are a few examples of searches where Google Ads could generate a new customer.
People are likely to search for phrases such as “Greenville SC Lawn Care”, “Plumbers in Greenville SC”, “Local Web Designers Near Me,” etc. These can be the most cost effective types of keyword phrases for Google Ads.
If you are selling running shoes or women’s clothing, Google Ads can be very competitive and your PPC (Pay Per Click) values will likely be very high. If your products are localized, this may be an exception. For example, ads that target clothing for a local college.
Proven success with our current marketing strategies for Your Yard is a Garden Landscaping in Greenville, South Carolina. We have worked with both Google and Facebook Marketing with Your Yard is a Garden..
Marketing your Greenville SC website can help get customers faster than search engine optimization. If you own a dance studio in Greenville, SC, you want to show up in local searches. The same goes if you are an accountant in Taylors SC. When you advertise your website on social media, you can reach a local audience without searching for your business.
It doesn’t matter your location; we can help market your website!