How do Google Ads work?
First, you determine a budget for your ppc advertising campaign. For example, you may choose to spend an average of $20 per day. With most online advertising platforms, such as Google, you have a lot of control over your daily ad spending budget.
Next, your ad campaign should add keywords. For example, if you are a dentist, a possible keyword could be “root canal”. You can set your own exact keyword matches or you can turn on broad keyword matches.
Broad keywords allow Google to display your ad for other searches that it thinks will be relevant for your business. When you use broad keyword matching, you should monitor your searches and build a negative keyword list. This lets you stop ads from showing up on searches you think are not good for your business.
After you have your keywords set, you can specify a geographic radius. This will allow a localized business, such as a landscaper, to only display ads in a market that is in their service area.
You will be charged different amounts when your ad is clicked. You may have heard of PPC, or Pay Per Click, advertising. The more popular the keyword, the more it will cost per click. If you want to have more control over your advertising budget, you can also set a maximum cost per click.
We can manage your Greenville Google PPC Ad Campaign