How do Google Ads Work?
As a first step, set a budget for your marketing campaign. For instance, you might decide to spend an average of $20 per day. We can help you determine a Google Ads campaign management strategy so you’ll know the proper maximum bids for your relevant keywords.
The next step is to add keywords to your ad campaign. For example, “dog vaccinations” could be a keyword if you are a vet in Spartanburg. You can choose between using specific keyword matches or broad keyword matches. If you use broad keywords, Google will show your ad for other searches that it thinks are related to your business. When you use broad keyword matching, keep an eye on the results and make a list of words that you don’t want to show up. This lets you stop ads from showing up in searches that you think have nothing to do with your business.
After you’ve set your keywords, you can choose a geographic area. This lets a local business, like a landscaper, only show ads in markets where they do business.
You will be charged a different amount each time someone clicks on your ad. You may have heard of PPC, or “Pay Per Click” advertising. The more popular a keyword is, the more it costs per click. If you want to have even more control over your advertising budget, you can also set a maximum cost per click.
We can run your Google Ad advertising campaign in Spartanburg.
