Chances are you already have a website, and your Google rankings aren’t what you want them to be. There are so many technical SEO (search engine optimization) improvements or on-page SEO techniques that can improve the website rankings. Other factors, such as link building, can help tremendously with your SEO strategy. Keyword research can identify a particular keyword that works for a particular landing page.
You’ll need to be familiar with a few different techniques to get the most out of your search engine rankings. Listed below are some key areas that can lead you closer to a first page search result.
If your site isn’t optimized, it will rank lower. You will improve your ranking if you use descriptive page headings, urls, and titles. Search engine optimization is the process of fixing on-page technical SEO issues to make the page more SEO-friendly for Google rankings. Some of these items include: writing a proper meta description; using target keywords in your text; using heading tags, title tags, and image descriptions. Search engine optimization is the key to ranking higher on Google.
If you use related keywords for your business, it will increase your chances of ranking on the first page of Google search results for local search results. A business that has a set geographic area for services can usually rank closer to page one for a keyword phrase. Keyword research will identify ways you can improve page SEO.
Descriptive content that thoroughly explains your product or service and includes a target keyword will increase the chances of ranking for that page or blog post. If you consistently receive calls or emails with the same basic questions, you should reevaluate the information on your website.
The search intent of your prospective customers is to find information about your business during and after hours. Your organic traffic will increase as you add keyword phrases to web pages that are relevant to your business and its products or services. You always create high-quality content that is useful to your website visitors.
The number of incoming links from high-quality sites will have a significant impact on your ranking. Link building can come from a reputable business directory, a professional blogger, or social media. Posting content or a blog on your website and then linking to it from social media is good practice. This gives you a presence on both platforms and sends people to your website.
In addition to backlinks, you should also add internal links where possible to make navigating your site easier for users. These anchor text links take people directly to landing pages, so they don’t have to use your menu.
An older website with technical SEO errors can have an impact on how search engines rank it. On page optimization can be improved by properly resizing and compressing images and making the page speed efficient.
It’s also critical to have a responsive design that adapts to different devices and is easy to read on a phone or tablet. It’s not a responsive design if you have to zoom and pan around on a phone to see it. Because smartphones and tablets now account for more than 50% of all traffic, if you only focus on how your website looks on a computer, you will be missing out on half of your target audience.
You can view detailed information about your search engine optimization using Google Search Console. If there are problems with on-page SEO, they can be identified through alerts. Fixing any problems detected can improve search rankings for those impacted web pages.
Google Analytics will give you information about the volume of traffic your web pages are receiving and display some of the search queries from users. It will also identify the click-through rate for backlinks from your social media posts. The number of visitors using a mobile device or tablet can also be identified. Become familiar with your Google Analytics account so you can monitor the search traffic before and after Google’s algorithm updates. There are other SEO tools you can use if you want to further improve your Google rankings.