Many people think owning a website is a one-time investment to add a digital presence. A website should be viewed as the organization’s or business’s first impression. It must always represent your current products, services, and upcoming events.
Take a look at a window display in a storefront that hasn’t changed in the past two years. If everything looked the same, would you be enticed to make an impulse purchase or enter a trendy store? These redesign tips can help you increase website traffic regardless of the number of pages on your redesigned website.
Why would anyone return to your website if it hasn’t changed? Would you return to your favorite clothing store’s website if the home page still featured fashions from two years ago? The redesign cost could be minimal compared to how many new visitors you will attract.
If you think your website is good as it is, compare it to those of your competitors. Is their content more up-to-date than yours? Is there a list of new products and services? Is your website up to date with your most recent products and services?
If you have an online store, make sure you have your most recent products listed on the site. Your entire e-commerce website should be as current as your physical retail store, if you have one.
Is your website meeting the needs of your customers? Do they send you emails with similar questions on a regular basis? You may need to expand your site’s content or create a Frequently Asked Questions (FAQ) page. Business websites should try to answer as many questions as possible.
You can include detailed, informational website pages for each service you offer. The new site should also show photos of your work when possible. Internal links would be beneficial to help visitors navigate your website. Your business goals should always be to use your website as a marketing tool.
If your website is old, it is likely that it does not display properly on mobile devices. Smartphones and tablets now account for more than half of all website traffic. A content management system, such as WordPress can easily incorporate responsive design.
Your Mobile website should not have any broken links and the site speed should be optimal for a phone or tablet. Web Designers will describe this process as responsive web design.
You can modernize your website with many new features. Depending on the business organization, you may add slideshows, photo galleries, donation buttons, payment forms, or a full-featured e-commerce store.
If your company uses forms, make sure to include online forms to make things easier for your customers. Downloading, printing, and scanning a form to have it emailed back to you is a thing of the past. The simpler, the better.
If you require customers to manually download PDF forms to print from your existing website, consider adding online forms to your redesign project.
A blog is an excellent way to keep your customer base up-to-date on news and discussions. It may also aid in the improvement of your search engine rankings. Your blog articles should include images and be posted on a regular basis.
If you don’t know how to edit your own website, you should be able to send routine blog posts to your web designer. You should ask your web design company for redesign examples before you begin your project. Your website redesign plan should insist that your new website include a user interface that is easy to use.
On your website you can include social media “Like” and “Share” buttons. This allows your visitors to share popular content on social media sites like Facebook and Twitter. It also provides you with free advertising. Social media marketing is a great tool to reach your target audience. You should also display social ideas that link to each of your profiles on the header or footer of your website.
If your existing website looks stale and outdated, linking to it from social media is not going to retain many potential customers. Your business website landing page should be informative and attractive when site visitors click on a social media link. Cluttered web pages will deter most visitors from interacting on your website.
So you’ve got a thriving Facebook page. This is fantastic, and it also works wonders for promoting your website. It is important to remember that not everyone uses Facebook or Instagram. Search engines bring just as many people to your online information as well. If they come across your outdated website, they are likely to click the back button and go to your competitor’s website.
An outdated website can also struggle with proper search engine optimization. Your website redesign strategy should not only improve visual elements, but it should be optimized for search engines. SEO basics such as meta descriptions, meta titles and page loading speed should be optimized for each of your landing pages.
Hackers and security breaches are far more common on older websites. It’s the equivalent of using an old computer with out-of-date security software. By staying current, you can reduce downtime and provide a more secure browsing experience for your customers.
The website redesign process will move you to a modern web content management system. Modern websites can be secured with firewall plugins and also with spam and malware protection.