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What is Search Engine Optimization

what is SEO

Your website’s content can be improved to make it more relevant to keyword searches for your company.

If you own a gift shop in Anderson, South Carolina, for instance, where do you rank when people search for “Anderson, South Carolina gift shop”?

When it’s optimized the right way, people can even find your website when they search for a specific product or service.

This technique is referred to as SEO, which stands for search engine optimization.