Do you consider your website to be effective?
Do you ever visit the websites of your competitors?
Do you want your rivals to gain more new customers than you?
Do you want to increase your customer base?
Make sure you don’t get too “comfortable” with your website. You’ll quickly fall behind if you don’t research your competitors’ websites.
Website of a competitor
On mobile devices, their website looks fantastic.
The layout is contemporary and user-friendly.
The website has a distinct personality. People using their products or services are depicted in the content.
On the website, the customer can find all of the information they require. They don’t need to contact you or look you up on social media to learn about new products, services, or current events.
All of their social media accounts are linked so you can easily follow them.
The website is quick to load and navigate, and the content is easy to find.
The site is secure, and the browser displays a proper https and security icon.
Is this your website?
On mobile devices, the website looks bad, and users must zoom in and pan around to read the content.
The design is out of date and unappealing.
The majority of the photographs are generic or stock photographs that do not depict people using your product or service.
Your website is merely a contact page with contact information. There’s a slim chance a customer will be persuaded to do business with you.
Your social media page lists all of the products, services, and events that are still available, but your website does not. This is a significant disadvantage for new clients who discover your website through Google or another search engine.
The website is slow to load and content is difficult to find.
Due to the lack of an SSL certificate, the browser displays an alert next to the url that it is not secure.