Is Your Website Working For You—or Against You?
Today’s customers turn to Google when they’re ready to buy. That means your website isn’t just a digital flyer—it’s your first impression. If you already have a site, ask yourself: is it doing its job? Here are a few simple ways to tell:
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Is it fresh and active?
If your site still shows last year’s events or an outdated calendar, it can send the wrong message. Just like your storefront, your website needs regular care. Even posting a small update or blog once a month shows visitors—and search engines—that your business is active and trustworthy.
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Is it easy to use on a phone?
Most people will visit your site on a smartphone. If they have to pinch and zoom or wait for things to load, they’ll probably leave. A mobile-friendly site is a must if you want to keep customers around.
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Are you relying only on social media?
Facebook and Instagram are great, but they shouldn’t replace your website. Customers still search online to find services, and if your site is missing key info—or hasn’t been updated—they may never find you. Make sure your website shares the same photos, updates, and contact info as your social accounts.
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Are you linking back to your site?
If you’re sharing things on social media or blogs, always include a link to your website. It’s a great way to drive traffic and can even help you show up better in search results. Every time you update your site, post about it and share the link.
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Does it look like it belongs in 2025?
If your site is more than 3 years old, it might be time for a refresh. Web design trends—and customer expectations—have changed. A clean, modern site tells people you care about your business and helps them trust you faster.